This past week were working on continuing customer discoveries and really trying to hone in on what will make our product stand out to potential consumers. We realized that students around JMU really like the idea of JMU themed dog colors. Through some customer interviews we even had people saying they would purchase one even if they do not have a dog, but would give it to someone as a gift! We have also decided to make our dog collars ourselves which will allow us to make them cheaper and keep costs down. It is so important for us to keep our costs down because our potential customer base is very concerned with price. Looking forward we would like to have the first batches of collars out by next week!! We are also going to continue to make the JMU bracelets because they are super easy to make and are actually selling and are able to give ussmall amounts of income as we await our dog collar production.
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