Week 4

This week JMADDY gear has focused on continuing to do more market research and discover how much customers are really willing to pay for our products. What we have learned is that many customers are more than willing to pay approximately $5 for our purple and gold paracord bracelets. We started production the previous week and have already sold the dozen or so we made. What we have found is that although our target market is people who would consider themselves adventurers, many other people are willing to buy the product simply for the unique school spirited bracelet that is unprecedented on JMU's campus. As for the pet collars, we have not begun production, but are still pondering on possible ways to make our rugged collars adjustable. Our current problem is that we would have to get measurements form each customer and then custom make the collar for every customer. We feel that this may make our already narrow market even smaller as many customers may not be willing to take measurements themselves, order the collar, and then wait several days to receive their product.